Invaluable has two meanings

  • Literally, impossible to value at all
  • in ordinary speech, 'beyond value'

So you could easily take either extreme view-

  • treat it as impossible to change, so give it no more thought
  • treat it as so valuable you would fail without it, so do whatever it takes to maintain it

Both positions are wrong and lead to investment decisions that do not stand later scrutiny.

AcuteIP challenges both definitions with tools to measure the invaluable.