Eliciting or Elicitation is the process of collecting information from people.

Just ask them?

Professional elicitors like AcuteIP go a lot further, on important dimensions:

  • Sanitisation, specifically removing sources of potential bias from the interview process
  • Depth, carefully probing the individual's range of estimates using tangible measures of probability
  • Calibration, measuring the individual's understanding of their own ability to estimate based on real world examples

Professional elicitors often have a background in social science, law enforcement or intelligence. Elicitation can be taught and learned.

In business, elicitation must be human and cost effective- it works to a standard of practical usefulness, not criminal justice. Individuals are encouraged to bring all their senses to the process, not interrogated.