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blog post in Measure Intangibles How to Get a Good Decision (4 Reasons to Avoid Consensus) 1. Consensus reinforces Groupthink The process to achieve consensus is essentially social, not analytic or generative. Usually one of the strongest drivers is the status quo, both of how things ar
Article When do you need a Crowd? We are used to thinking of measurements as concrete things with no margin for error. That has never been true. As I show in Everything is a Bet